Arsenal
Strength ★
Heavy-gauge American strength equipment from Knoxville, Tennessee, supplied and installed across Malaysia.
- 93
- Pieces in range
- 4
- Series
- USA
- Knoxville, TN
- Custom
- Colours
The premium end of the floor.
Arsenal Strength is an American equipment brand based in Knoxville, Tennessee, building plate-loaded machines, selectorized stations, racks and benches for commercial use. The build is heavy by design: several frames use 7-gauge steel, the bigger leg machines weigh well over 300kg, and frame and upholstery colours can be customised to match a gym's branding.
New Era Fitness supplies, delivers and installs the Arsenal range across Malaysia, from the Klang Valley outward. It suits commercial gyms building a serious strength floor, performance and PT studios training athletes, and premium condo and hotel projects where the equipment is part of the first impression.
Pick your line.
Arsenal's established plate-loaded line, covering heavy leg machines such as the pendulum squat, belt squat and hack squat alongside ISO-lateral presses and rows. Most pieces carry their own plate storage horns.
30 pieces →
Arsenal's plate-loaded line built around upright seating, adjustable seat heights and ISO-lateral arms. Several pieces use a rail slide system for smooth converging and diverging pressing and rowing paths.
12 pieces →
Selectorized pin-loaded machines with stacks up to 181kg and Kevlar belt drives on many stations. The line also includes a dual-stack functional trainer and modular Basic Trainer cable systems for multi-user setups.
16 pieces →
Racks, benches and storage: Alpha-11 and heavier Alpha-7 racks, a monolift and Smith machine, Olympic and adjustable benches, and dumbbell, barbell and plate storage to keep the free-weight area organised.
35 pieces →
Frames and upholstery can be customised to your gym's branding — photos show stock colourways.
Every Arsenal piece.
Arsenal FAQ
Is Arsenal Strength more expensive than your standard range?
Yes. Arsenal is our premium line, and the heavier steel, larger frames and custom colour options are reflected in the price. Pricing depends on the machines and configuration you choose, so WhatsApp us your list and we'll send a quote.
Can I mix Arsenal with New Era's standard range?
Yes, and plenty of layouts work well that way. One approach is to use Arsenal for the pieces that take the heaviest use, such as racks, leg machines or a feature strength zone, and New Era's standard range for the rest of the floor. We can help you plan the split.
Can I choose frame colours?
Yes. Arsenal frames and upholstery can be customised, so the equipment can match your gym's branding or interior. Colour options are confirmed at quotation, and some Alpha racks also take custom logo placards.
Let's spec it heavy.
Send us your space and the pieces you like — we'll come back with pricing, colour options and a layout on WhatsApp.